The holiday season is here. While many take this opportunity to be thankful, share with others, support local small businesses, or just be festive, others are looking at the holidays to try to separate hard working people from their money by pitching “too good to be true” schemes. The Department of Agriculture, Trade and Consumer Protection (DATCP) is offering some holiday season tips so you can enjoy more of the holiday cheer and, hopefully, none of the seasonal scams. Be on the lookout and protect yourself from scams. Most cases of identity theft or scams begin with cybersecurity breaches which can be prevented through updating software and downloading malware blocks. Research your options and protect yourself this holiday season, as some scammers utilize the holiday season, including Cyber Monday and Giving Tuesday, as their next payday.  Additionally, use caution when responding to email or phone solicitations for information as these are often veiled attempts to obtain important and private information, such as your credit card or social security number. Scam artists are even callously trying to capitalize on the global pandemic with COVID-related consumer scams. Being intentional with how you share your personal and private information may help protect your bank account and identity. If you have experienced identity theft or another scam, report it to datcp.wi.gov. Please remember to do your part to protect yourself from possible fraud.